German trade fairs are often standard references in their fields all over the world!
It is a necessary track record for French importers in order to penetrate the German market. In order to boost the impact of your participation in a trade fair, you have to prepare it in a structured and efficient way. You have to assess the market, decide on the items to be launched as priorities, and on the legal steps to take in order to obtain the required authorizations - The legal aspect has to be checked (GSG suitability) Any product on display must meet the German technical standards
- You have to make contact with the appropriate agents, distributors, importers
- Translate your commercial documentation into German
- Organize mail shot to distributors, agents, clients, prospects
- Advertise in the appropriate media
